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Deliverables

//01

  • Concept development

  • Naming exercises

//02

  • Brand positioning

  • Brand essence

  • Brand values

//03

  • Creative direction

  • Brand guidelines

  • Photography

//04

  • 35 Sleeve designs

  • Image editing

  • Kickstarter page 

//05

  • Website design

  • Social media

Project Overview

Chameleoh: The World's First Transformative Shorts For Men

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World’s first transformative shorts. For one pair of shorts, there’s an endless choice of sleeve designs that zip on or off, depending on your style and where you want to go.

 

01 // Brief: To create a forward-thinking, deluxe brand that allows the consumer to seamlessly adapt to different moments of their life. Launch a new product line for men that bridges the gap between designer clothing and high-street wear, without compromising on comfort, style or quality. Produce wearable art that feels luxurious.

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02 // Results: Successfully (over)funded Kickstarter campaign with 98 backers in 2 days.

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