My client approached me to create a brand for a new and fun accessories concept, and I couldn't wait to bring it to life. We dove into creative exercises to establish a vibrant brand personality and nail down the perfect name and that truly captures the essence of Friday Feels.

With little competition in the market for the products that Friday Feels offers, we aimed to set the standard with a distinctive look and well-established feel, anticipating that others would soon follow suit. The demand was evident since whenever we met for a coffee and she had her products on show, she attracted compliments from passing strangers or cafe staff.

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I guided the process by presenting three mood boards, allowing my client to handpick the colour palette, typography, and imagery that best embodied the brand's style. Instead of overwhelming with multiple logo options, I created a brand presentation showcasing a singular concept, complete with mockups to provide a holistic view of the brand's potential. This approach meant there was little room for error or miscommunication as we collaborated closely throughout the process of forming the brand every step of the way.

The result? A brand identity that resonated deeply with my client, requiring only minor adjustments to perfect the brightness of the color palette. In the premium branding package, I provided an extensive array of assets, ensuring that Friday Feels is equipped with everything needed to stand out and make a lasting impression.

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