Koala Collection - Beach brand specialising in beach towels.

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Co-Owner 2015-2024 (Dubai, UAE)

After my first year living in Dubai and spending most weekends by the pool or beach, my partner and I realised regular bath towels and other beach towels on the market were just too bulky, heavy and get super sandy. We launched Koala to offer a sustainable range of beach towels in endless colours, patterns and weaves that are absorbent, easy to carry and stay fresher for longer. I worked on creating the brand, towel designs, packaging, cart designs, website design, marketing campaigns and collateral.

 

01 // Cart locations: The Beach, JBR, Dubai • Kite Beach, Dubai • La Mer, Dubai

 

02 // Stockists: Burj Al Arab Hotel, Dubai • Beyond the Beach, UAE • Ripe Market, Dubai • TJ Maxx, Europe • Ocean Instinct, France • Homegrown Market, Saudi Arabia

 

03 // Achievements:

• Burj Al Arab + Koala collaboration, exclusive towel collection with limited edition round towel designs.

• First page organic search results for “beach towel Dubai” from 2016-2021.

• Stylist magazine recommended product.

• Exhibited at “Who’s next?” fashion trade show in Paris in 2017 and landed a contract with TJ Maxx, Europe.