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Deliverables

//01

  • Concept development

  • Naming exercises

//02

  • Brand positioning

  • Brand essence

  • Brand values

//03

  • Creative direction

  • Brand guidelines

//04

  • Retail store design

  • Mural design

  • Packaging

//05

  • Website design

  • Social media

Project Overview

A unique Dubai beach boutique housed in a recycled shipping container.

A captivating project that brought to life a vibrant beachside boutique brand, Pina Colada. Drawing inspiration from the iconic cocktail and the lively shores of Dubai, the concept blended a vibrant, tropical container retail store showcasing a unique white clothing collection.

 

01 // Goal: To create a stand-out retail space in Kite Beach, Dubai.

 

02 // My role: Concept development • Design direction • Branding • Illustration • Store design

 

03 // Result: Popular beach boutique that offered all white clothing and accessories that stood out as a tropical retail space, capturing the attention of fashion enthusiasts and beachgoers alike. The addition of a flower wall (with Pina Colada branding) served as a friendly way for people to engage and gain interest, further driving awareness and sales.

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