
Deliverables
//01
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Concept development
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Naming exercises
//02
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Brand positioning
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Brand essence
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Brand values
//03
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Creative direction
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Brand guidelines
//04
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Retail store design
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Mural design
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Packaging
//05
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Website design
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Social media
Project Overview
A unique Dubai beach boutique housed in a recycled shipping container.
A captivating project that brought to life a vibrant beachside boutique brand, Pina Colada. Drawing inspiration from the iconic cocktail and the lively shores of Dubai, the concept blended a vibrant, tropical container retail store showcasing a unique white clothing collection.
01 // Goal: To create a stand-out retail space in Kite Beach, Dubai.
02 // My role: Concept development • Design direction • Branding • Illustration • Store design
03 // Result: Popular beach boutique that offered all white clothing and accessories that stood out as a tropical retail space, capturing the attention of fashion enthusiasts and beachgoers alike. The addition of a flower wall (with Pina Colada branding) served as a friendly way for people to engage and gain interest, further driving awareness and sales.







