Securrency is a blockchain-based innovator in the development of institutional-grade, compliance-aware tokenization and decentralized finance technology.

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Corporate Brand Director Dubai, 2021 - 2023 // Remote

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Expanded on Securrency’s inital brand, limited to a logo and basic elements, by taking creative leadership, building an in-house team, producing new brand guidelines and launching websites and apps, aligning with the fast-paced tech startup environment. After extensive research, brainstorming sessions and collaborative branding exercises, I took on the role to accelerate Securrency out of its startup position.

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With freedom as the brand essence, and a persona that is bold and innovative, I enhanced the brand by implementing and consistently maintaining the new brand strategy.

 

The result? A bespoke look and feel for a brand that is bold, versatile and represents liquidity (with a backbone of blockchain). This transformation set Securrency apart in its brand evolution leading to a surge of positive recognition.

• Increased monthly user engagement by 60%

• Boosted overall visitor traffic by 30%