The Lazy Sisters is a no-bake bakery concept that offers delicious treats using secret family recipes passed down through generations. It targets Dubai professionals who crave nostalgic flavors and families seeking convenient yet delightful options for hosting and attending parties.

 

My client already had the name and a color theme in mind but needed creative ideas to launch a cohesive brand that stands out in Dubai's competitive food industry. We began by crafting the brand positioning statement to fully grasp what the brand offers, its uniqueness, and its target audience.

 

My client provided some visuals for the theme and color palette. Instead of presenting mood boards, I created style boards to gather feedback on compositions, typography, and styling. This approach provided me with a clear understanding of the creative direction. I developed a brand presentation featuring one design concept, complete with a full logo suite, typography, and mockups. This allowed my client to visualize how the brand could be applied, going beyond just presenting multiple logo concepts. After making minor adjustments to color application and offering more options for the icon, The Lazy Sisters brand was finalized and ready for launch.